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- An AI Rival is here and It's protecting artist rights.
An AI Rival is here and It's protecting artist rights.
Eleven Music partners with Kobalt and Merlin, setting a new standard for how AI can support, not exploit, creators.
Hey friends, Seth here from Tribly.
It's awesome to connect with you again for our sixth newsletter installment!
For those who are just joining us, my story is simple: I'm an artist, just like you, who got tired of platforms and algorithms coming between me and my fans. That's the frustration that led to me building Tribly.
Our mission is still the same: to deliver actionable insights and critical developments that help you build a powerful, sustainable career on your terms. We're always watching what's happening in music, tech, and innovation and sharing how it impacts artists like you.
Let's dive into this week's spotlight.

📣 A New AI Rival is Licensing Music and Protecting Your Rights.
A major development just dropped that's incredibly relevant to our conversation around AI. A new AI music company, Eleven Music, has launched as a rival to Suno and Udio—but with a significant difference that's great news for artists.
The Proactive Approach to Licensing
Instead of navigating legal challenges over copyright like its competitors, Eleven Music has taken a powerful, proactive stance. They've partnered directly with major music licensing giants like Kobalt and Merlin to ensure artists are protected and can participate in AI revenue streams.
As a testament to their commitment, their terms of service include a clear list of prohibited inputs: users can't prompt the AI with any artist's name, song title, or a substantial portion of any song's lyrics.
This shows a level of respect for creative legacy that has been sorely lacking in this space.
Why This Matters For Your Legacy
This situation isn't just about a new platform; it's a huge step forward for an industry that’s struggling with how to value creators in the age of AI. It reinforces our belief that a responsible, artist-first approach is not only possible but is gaining momentum.
This is a clear signal that the creative integrity and hard-earned legacy of artists are worth protecting. The more we collectively push for these standards, the more power we have to shape the future.

Tribly: The Answer to Algorithm Overload. ✨
The news around AI platforms reminds us that our industry is constantly changing. But no matter the algorithm or the latest tech, your biggest asset remains the same: your direct connection with your fans.
Your power doesn't live on someone else's platform. It lives in your ability to reach the people who love your music.
Tribly is the tool designed to put you back in control. We give you a simple, powerful way to build your own direct list, ensuring every new song, show, or update gets a guaranteed reach that no algorithm can ever touch.
That's real independence.
Stay sharp. Keep building your powerful fan connections.

Last Call: Win $150 for Your Feedback
This is the final opportunity to share your Tribly story! Your voice helps shape our platform, and whether you've had a smooth ride or hit some snags, we want to hear about it.
Share a quick testimonial and you'll be entered to win a $150 Visa gift card.
Use it on new gear, promo, or your next big release.
Takes 2–3 minutes
We'll confirm with you before publishing
Select testimonials will be featured on our site (7,500+ monthly visitors!)
Want 10X the chance to win? Got 30 minutes to share more detailed feedback?
We'd love to learn what brought you to Tribly, what's been working, and what could be better.
Everyone who submits a testimonial AND books a feedback call gets 10 entries instead of just one!
Deadline: Tonight, August 9th at Midnight PST
💡 This Week's Featured Swaps
This week, we're featuring some awesome artists who are using Tribly swaps to connect directly with their fans and grow their careers:
@sirene_music shared their swap via X (formerly Twitter), building anticipation for their new song "Marco" with a Calming Ocean Visual.
Link to their swap: https://ps.tribly.fm/j0avy8l
Garrett J. Brown shared his swap via Facebook, giving fans a heartfelt announcement for his favorite new song, "wrong for the right reason," and driving them to a pre-save.
Link to their Swap: https://ps.tribly.fm/v828x95
That's a wrap for this week. Keep owning your career and connecting directly with your fans.
Your work has value, and you deserve to control it.
-Seth from Tribly