Hey friends, Seth here from Tribly.

Let's talk about a big shift happening with streaming.

For the past decade, streaming has been the center of the music industry. Every artist is told to do the same thing:

But there’s a problem with this system that most artists don’t realize… 👇🎶

Today, because every streaming service offers the same thing, and because they make it instantly available, music has started to feel like a utility - like tap water.

Unlimited. Convenient.

But also less valuable.

Another issue with streaming platforms is that they own the fan relationship.

You might have thousands of listeners…

But you can’t message them.
You can’t notify them about new releases.
You don’t know who most of them are.

So even if people love your music, you’re still relying on algorithms to reach them again.

Streaming also uses a payment model that funnels most subscription revenue to the biggest artists on the platform.

Which means even if someone only listens to independent artists…

Most of their subscription money still ends up going to the top global acts.

Streaming isn’t going away.

But the artists who win in the next era of music won’t just chase streams.

They’ll build direct relationships with their fans.

That’s exactly why we built Tribly.

With Tribly, you can swap early access to your music for fan contact info and turn first listens into real fans you can reach anytime.

Instead of focusing on how to get more streams, try focusing on how to build one direct fan relationship.

This week, try this:

Pick one unreleased song and offer early access to fans.

In exchange, ask them to join your email list or text list.

You don’t need thousands.

Even 10 fans you can reach directly are more valuable than thousands of anonymous listeners.

Here are artists who are actively creating value and nurturing their fans right now:

-Seth from Tribly