Hey friends, Seth here from Tribly.

Another week, another seismic shift in the music industry. The ground is always moving beneath our feet, but our mission here remains the same: to cut through the noise and give you the tools and insights you need to build a career on your terms.

Let's get into it.

📣 The TikTok Ban Reveals a Brutal Truth, Even If It's Delayed.

While it now looks like the U.S. TikTok ban will likely be delayed again, the threat alone has revealed a powerful truth about where your audience goes when a platform disappears.

Research firm Luminate just released a study asking music-focused TikTok users what they would do if the app was banned. Their answer should be a wake-up call for every artist.

Over 50% of users said they would simply spend more time on YouTube Shorts and Instagram Reels.

This is the hard lesson: when one platform fades, your fans don't automatically come looking for you. They just move to the next algorithm. The problem isn't just TikTok; it's the entire system.

Building your career on a platform you don't control is like building a house on rented land. The name of the landlord might change, but you can still be evicted at any moment.

✨ Tribly: Your Defense is a Direct Connection.

In an industry this volatile, your most powerful asset is the one thing no one can take away from you: your direct connection with your fans.

Your real audience doesn't live in an algorithm. It lives on a list that you own.

Tribly was built for this exact moment. We give you a simple, powerful way to build your own direct-to-fan email and SMS list, ensuring that every song, show, or update gets a guaranteed reach that no ban or algorithm can ever touch.

That's your insurance policy. That's real independence.

🚀 PRODUCT UPDATE: New Tools to Build Your Foundation

To help you build that direct connection faster and more effectively, we just rolled out a major product update this week.

Our new Custom Redirects and Color Themes give you more control than ever to create a branded, seamless experience for your fans.

To celebrate, we're reminding you of our limited-time "6 for 6" deal.

For the next 48 hours, you can get Tribly Pro for just $6/month for the next 6 months.

This unlocks everything you need to build your direct-to-fan list, including the new features.

💡 This Week's Featured Swaps

This week, we're featuring some awesome artists using Tribly to build real connections:

• Avery Leon shared his swap in an unique carousel on TikTok, 

  • Link to their Swap: ps.tribly.fm/q8jjl9e

• Nikki Dawson is building hype for her new single "No Car" with an energetic performance via YouTube Shorts.

  • Link to their Swap: ps.tribly.fm/p19j8o9

The platforms will come and go. Your direct connection with your fans is forever.

-Seth from Tribly